In 2011, I co-founded WineforaWedding and later the umbrella company, Artificer Wood Works. We began with one product, the anniversary wine box. We became six brands with 100+ designs and 30,000 wine boxes sold throughout the world.
Areas of focus included: Business Strategy Branding Product Design Web Design Online Advertising Email Marketing
Collaborated with co-workers to create and execute social content and ad campaigns.
Led the introduction of new products, web function and design (front & back end), Etsy, Amazon, and retail partnerships.
Created 80+ wine box graphics, many of which are top selling products across multiple channels. Partnered with artists to create a wider variety of product design and gain awareness within their network.
Worked with influencers, brands and media companies to generate awareness. Several were paramount in generating strong sales year after year.